IVA Conference Centre
How long-term SEO work gave IVA Conference Centre over 200 % more organic clicks and strong visibility in AI search
IVA Conference Centre offers modern meetings in classic premises in the heart of Stockholm. Despite a strong offline brand, a clear strategy for digital visibility was lacking for a long time - SEO was something they tried to manage internally but without results.
"Having an external partner allows you to be more of a demander. I was clear from the start that SEO was super important, and seodr. has both the knowledge and patience. You are clear, educational and give us suggestions that actually work", explains Charlotta Svedberg, Conference Manager at IVA Conference Centre
customers
Long-term strategy and newfound AI focus
Our assignment at seodr. was to build long-term online visibility through both SEO and Google Ads, in close collaboration with IVA Conference Centre's external web agency. The work has also included creating a knowledge bank with content according to Google's EEAT guidelines, as well as running long-term Ads campaigns. IVA Conference Centre is also the first of all our customers to test seodr.'s AI-boost package.
"Through you, I have learnt that SEO is not quick - it is detailed and requires time and patience. I strongly believe in a long-term approach", says Charlotta Svedberg
Clear results
With seodr's help, IVA Conference Centre was able to invest in a digital strategy that actually paid off. The collaboration has been close and long-term, with regular reviews and clear requirements for all parties involved, and the results speak for themselves:
- Over 200 % more organic clicks in one year
- Almost 200 % more exposures on Google
- Average rank improved from 38 to 20
- Strong impact in AI search thanks to quality content
"We often hear that the website is very clear and easy to navigate. With the knowledge bank, visitors stay longer and the FAQ is much appreciated"
How the digital journey continues
Looking ahead, IVA Conference Centre sees great opportunities to develop its digital presence, especially in AI search. Through long-term work with SEO, where the knowledge bank and AI search continue to play a major role, IVA Conference Centre strives to stay one step ahead and ensure that their expertise is visible online.
Charlotta Svedberg points out that it is important to be agile and involved in digital developments from the start:
"You want to get on the bus when it stops, not when it has left!"
