From simple website to industry leader
Being visible online is a prerequisite for growing as a business - whether you sell products or services. For Special-Plast in Gillinge, a long-established family business in its third generation, co-operation with seodr. the key to taking large market shares and becoming the leading player in its industry on Google.
customers
Special-Plast i Gillinge AB
Special-Plast is a well-established family business specialising in plastic materials such as polypropylene, soft plastics, cold foam, PP plastics and PE plastics. The company has a strong tradition of quality and service, but previously had a simple website that served more as a business card than a marketing platform.
When they contacted seodr. In 2019, they had virtually no digital presence and zero visibility on Google. The challenge was to create a modern website and build their digital marketing from scratch.
Through their work on layout and structure, we have received more enquiries for products and materials that we have never marketed before. This has resulted in many new orders and it is a direct effect of the work that seodr. have done.
Oscar Månsson, Special-Plast
The problem
A simple website without visibility
Special-Plast faced several challenges:
- A simple "one pager" that did not provide any SEO impact or generate leads.
- No structure for ranking on relevant keywords.
- Limited knowledge of how digital marketing could be used to reach new customers.
- They needed a long-term partner who could help them build a strong digital presence while supporting their business development.
So did seodr.
seodr. took on the challenge of developing a new website with a focus on SEO, UX design and content structure. The project was divided into several stages in order to achieve long-term success:
New website
We built a modern platform that was SEO-optimised and user-friendly. The page structure was designed to maximise Google exposure and be a seamless experience for visitors.
SEO strategy
Through search behaviour analysis and optimisation for relevant keywords, Special Plast began to rank highly on key trophy keywords such as polypropylene, soft plastics, cold foam, PP plastics and PE plastics.
Ongoing development
seodr. has been continuously rebuilding and improving its website and suggesting measures to strengthen its online position.
Partnerships
seodr. has acted as an end-to-end digital marketing provider, making it easy for Special Plast to manage all aspects of its online presence through a single operator.
The result
Leading player in its sector
The website has been a big boost, especially in terms of first impressions - something that is extremely important. seodr. has met our wishes on how we want to be seen and helped us reach new leads.
Special-Plast went from zero visibility to becoming the leader in its industry on Google. The results speak for themselves:
- 854% increase in organic traffic value: The traffic is currently worth around SEK 1 million per year compared to the cost of advertising on the same keywords.
- Trophy keywords: The company ranks number one on several keywords, giving them high exposure and new leads every month.
- Steady growth: Since the launch of the new website, traffic and incoming leads have increased steadily year after year without interruption.
Part of the result is that Oscar and his colleagues are committed, quick to respond and want to be at the forefront - and dare to take an investment.
The future of seodr.
The contact with seodr. has been very good! They show great commitment and always feedback quickly. I have already recommended them to other companies.
The co-operation between Special-Plast and seodr. continues to evolve with a focus on long-term growth and innovation in digital marketing. With the continued support of seodr. Special-Plast looks forward to further strengthening its position - both online and offline.
