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The death of keywords: So what is SEO really about today?
Once upon a time, SEO was all about finding the right keywords, popping them into your text and watching the traffic roll in. But - those days are gone.
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AI is taking over search engines
SGEO is about customising content for AI-powered search engines. This means you get straight answers instead of a list.
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New ChatGPT Search
OpenAI takes the next step and challenges Google on its home turf. Read about the pros and cons of the new Chatgpt Search.
Blog
Quality over quantity on Google
There has been a change in Google's behaviour. AI and new algorithms have increased the demands on content, and there is a risk that low-quality pages can negatively affect the visibility of the entire domain.
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