How do you know how AI values your brand®?
Att secure your brand in AI tools is one of the biggest challenges for companies today. If you look at how a company appears in ChatGpt, Google Gemini (AI Overview of the programme) and Co-pilot – to name the most used search services - compared with how the company can be seen in traditional search engines like Google and Bing, the difference is huge. In a short period of time conditions have changed drastically - and uDevelopment is taking place at a very fast pace.
A major reason for the fast development is that all of course want to find the best, fastest and most reliable sThe way to get answers to their questions. It can also be seen that people who want to be first with new technologies - so-called early adopters - not only has started using the technology themselves, but now also educates colleagues and organisations in how best to seeking information. This has resulted in i a rapid spread of new search behaviours, where AI is perceived as both more efficient and more accurate than traditional search.
With ChatGPT quickly making a huge impact and attracting millions of users, AI-based searches really took off. Early adopters drove the development forward, and those who continued to use traditional search engines such as Google were greeted by AI-generated summaries directly in the search results, making it impossible to ignore the change.
Those of you who were around when Google entered the market in the early 2000s may remember that initially there were no adverts. This helped Google to be perceived as more credible by users compared to its competitors at the time, such as MSN, Yahoo and AltaVista. This credibility laid the foundations for rapid growth, and Google was able to take a leading position in the global market in a short time. Businesses were then forced to customise their websites to strengthen their marketing communications and build their brands.
History, as we know, almost always repeats itself. Today we see a similar patterns in how developments around AI searches are taking shape, and companies that understand how to manage this change have a lot to gain compared to their competitors.
The companies that Seodr helps through the transition get quick results and thus realise how important it is to act in time. The earlier you take the step, the better your chances. Change will affect everyone, but some will benefit significantly more than others.
Below is an image explaining what a typical B2B funel looks like with the new AI search compared to the ”old search”.
Mr Peter Lauri, CEO
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Contact us at seodr.® and we will guide you through the new ways of searching for information.
