Digital advertising

Digital advertising allows you to get your message across in multiple channels simultaneously. Text and images reinforce each other and help you achieve your goals - whether it's brand awareness, engaging your customers or generating sales.

Thomas Hallberg, Sales Manager at seodr.®

Want to know what it would cost to get a high-performance web?

Thomas Hallberg

Sales Manager

Our digital advertising services

Advertising

Google Ads

Google Ads increases traffic to your website - we make sure it's the right traffic and that the hits lead to more sales.

More about Google Ads

After many years in the industry, we know that every company has different needs.

On seodr. we specialise in B2B marketing but we also have extensive experience in B2C.

In short, we understand the difference between advertising about sunglasses and industrial components. And we can do both.

How to save money with digital ads

By paying to be visible to your target audience, you increase the chance that they will visit your site when they see that it is high up in the Google search results. If you offer what they want, they are more likely to book a meeting, call you or make a purchase.

A major advantage of digital advertising is the cost - you only pay if someone clicks on your advert. By customising the content for the target audience, you increase the chance that the click will also lead to a purchase in the end.

Copywriter at seodr.®, working in the Gothenburg office.

Advertise digitally and reach your target audience where they are

The big difference between traditional and digital advertising is that with digital ads you can reach your audience in record time. With automated processes, it literally takes minutes. This means that adverts are also flexible - you can change them even after publication.

Both ex ante and ex post adjustments can be made:

  • What the advert looks like
  • How often the advert should appear
  • Who will see it, where and when

A unique report

Unique report | 66 sec

Movie poster for seodr.®

Why you should invest in digital advertising

Copywriter at seodr.®, working in the Gothenburg office.

At present, you may be producing and distributing print advertising or adverts via radio and TV. Of course, you don't have to stop your traditional marketing, digital adverts can be seen as a complement. However, you will quickly realise where your advertising money is getting the biggest return.

Because virtually the entire population of Sweden uses the internet daily. Everyone Googles, hangs out on social media, and makes purchases online. Your customers are there, so it only makes sense that your business is too.

Book a meeting with us and we'll talk you through how to get the most out of digital advertising.

  • What is digital advertising?

  • Different ways to pay to be visible online to your target audience.

    You reach the customer at the exact point in the buying process where they are, without interrupting them with your message. Instead, the advert reaches the customer when they are searching for information on where to buy your product, for example.

    Example:

    • Search engine advertising - getting to the top of your target audience's search results on Google
    • Display adverts
    • Adverts on social media such as Facebook, Instagram, Linkedin, Youtube, X
  • How to choose the right advertising platform?

  • You can start by asking yourself how your customers use the internet. If they are like 90 % of the rest of us, they probably use Google on a daily basis, often both privately and in their professional role. Google Ads (formerly known as Google AdWords) is often a good place to start.

    With our digital advertising expertise, you'll have a web partner to hold your hand throughout the process, from start to finish. You know your customers - we know how to reach them!

  • Which advertising platform is right for me?

  • Google Ads is often the first choice and there are many reasons for that. The next step can be advertising in social media. Many people may think of LinkedIn as the obvious platform to reach their target audience in their professional role. And that's not wrong, but - your target audience is on the internet even in their spare time. Many people use Facebook on a daily basis and respond positively to the adverts they see there.

  • How to choose the right advert format?

  • The first thing to clarify is which platforms your target audience is on. Think about traditional advertising. It's pretty pointless to advertise your sausage factory outside a community college full of vegans, right?

    Secondly, you should establish the purpose of the advert. This could be to build your brand's reputation, attract new customers or new partners. Based on this, we will help you choose the format that will best attract your target audience.

Interested in what we can do for you?

We help you with everything from setting up an advertising account to ongoing optimisation, and offer support with advertising budgets. Read more here about digital advertising, or contact us directly with your questions!

Jimmie Johansson, Production Manager at seodr.®
Peter Lauri, CEO of seodr.®
Sebastian Nyström Berglund, Chief Operating Officer at seodr.®
Thomas Hallberg, Sales Manager at seodr.®
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