The AI tools have taken over B2B market
In my 25 years in the SEO industry, I have met thousands of business owners who consider Google to be a search engine for personal use. One of my tasks has therefore been to explain that Google is used by everyone - and works in exactly the same way whether a private individual is looking for an electric bicycle or a business owner is looking for an industrial service technician. Google doesn't care about who is searching, but how the search is done. Because the most important thing for Google is how good you are at specifying your search intent, we at seodr.® have been committed for many years to helping B2B companies create the precision required to reach their target audience and perform better digitally.
All online searches have one thing in common: you want to get the best possible answer to your question. No one wants to be misled by their search, or to feel that there are better answers elsewhere. However, because Google is largely ad-driven, many of the adverts that appear during searches are ”bought”, and therefore don't always deserve to appear in the top positions. Searchers are sometimes unable to determine whether a purchased advert or an organic response has earned its position in a search, which over the years has meant that trust in the responses coming out of search services has declined.
But nohe playing field has changed. Since the new B2B AI-the search tools was launched the majority of all B2B-searches grown beyond the traditional search services, thenlike Google. AI Overview of the programme (Google's Gemini) ”triggered” to cirka 80 per cent at Tech or B2B-related search intentions, which has created a huge interest in trying something new genome to search directly via AI-search services like Chat Gpt, Google Gemini and Co-pilot (Microsoft). I ask you all the business leaders I am in contact with how they search nowadays, and almost all respond that they use AI-search. That trend is also supported by that Gartner in the US recently went out with that 73 per cent nowadays searching via AI-search. Several business leaders say also they feel more confident in the answers provided by an AI-favour compared to Google, as it is not adverts they click on.
It is easy to see that B2B search behaviour has changed dramatically in less than a year. If you want to know more about what this means for you or your company, don't hesitate to contact us, so helpwe are happy to help you to explain and analyse your situation in this change that has taken place.
Yours sincerely
Peter Lauri / CEO
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