Do you want to rank highly in AI tools? Then you need to understand AEO and GEO
seodr.® has previously written about the fact that More and more people have started to use AI tools to complement their search behaviour such as ChatGPT, Gemini (Google), Copilot (Microsoft) and Claude. For a website to rank highly in AI search engines, it is absolutely crucial to focus on SEO – something most companies have realised and have therefore started to work on actively.
However, for AI to recommend a company, it is not enough simply to focus on traditional SEO. SEO measures page rankings, whilst AEO and GEO measure mentions. To rank highly in AI search engines, you therefore also need to understand AEO and GEO – and how all three elements work together.
What are AEO and GEO?
AEO stands for Answer Engine Optimisation and involves optimising content to provide clear and useful answers to users’ questions. Essentially, AEO helps make it easy for AI to select your content as its source.
GEO stands for Generative Engine Optimisation and is a broader approach that encompasses a company’s entire digital presence within the AI ecosystem. Unlike traditional search engine optimisation, GEO is not just about optimising individual pages on a website, but about creating a strong and consistent digital presence that AI models can understand, interpret and utilise.
Why are AEO and GEO important?
SEO helps businesses rank in search engines, whilst AEO and GEO ensure that AI actually recommends the business. Together, SEO, AEO and GEO create the conditions necessary for content to be understood, seen and recommended by both search engines and AI-driven search services. Businesses that start working on all three aspects at an early stage will therefore have a clear head start in the digital landscape of the future.
On seodr.® we take a targeted approach to SEO, as well as AEO and GEO. If you’re curious to find out how we can help your business in particular to rank higher in AI search engines, please feel free to contact us!
Do you need help with SEO on your website?
Contact us at seodr.® and we will guide you through the new ways of searching for information.
