Badrumsspecialisten
Starting to be more visible online, despite having a physical store and not an e-commerce, led to more customers IRL for Badrumsspecialisten - which increased turnover by 84%
customers
Badrumsspecialisten sells exclusive bathroom fittings to private individuals and companies. It is a long-established family business with a showroom in central Stockholm where you can get help with a personalised and unique bathroom.
But long gone are the days of physical stores only. Today, an online presence is a must if you want to grow as a business.
The problem for Badrumsspecialisten was an outdated website that neither reflected the company's identity nor contributed to their online visibility. A Google Ads campaign that wasn't producing any results and was bleeding money didn't help matters.
The bathroom specialist entrusted seodr. with the development of a new, high-performance website that showcases all the great products for the right customers.
Elvira Karlsson works with administration and web at Badrumsspecialisten and has had a lot of contact with seodr. in our co-operation.
Help with the website is important. We're not an e-commerce site, it's more of a product display site. We have a wide range of products for all categories in a bathroom, from basin taps to customised bathroom furniture and tiles. It's important for us that it's visible to potential and existing customers," she says.
So did seodr.
seodr. developed the website and built in smart SEO from the start, optimising the website for relevant keywords. This was possible because seodr. always involves the whole team from scratch, web developer, designer and SEO specialist.
The bathroom specialist was visible on about 500 keywords on Google and with the help of a new sitemap and search behaviour analysis, it was secured to be visible on more. A new logo was developed, as well as a new graphic profile.
But maintaining a high-performing website is a constant work in progress, which is why Badrumsspecialisten, like many other seodr.s customers also have ongoing maintenance contracts.
The result
If we do say so ourselves, it was a stroke of genius for the Bathroom Specialist to enlist the help of seodr. and thus take the plunge with SEO and a new website. In the first few years, the family business increased its turnover by 84%!
And other results were not long in coming. Immediately after launch, organic traffic increased by 800% and one year later we saw an increase from 3900 unique visitors a month to 6200.
The customer has also experienced a steady growth in indexed keywords and is currently at around 9000. Elvira Karlsson follows developments with great interest in regular reports.
We get long Excel documents with data. The last report showed that it has gone up since last summer and it is good to see that it is moving forward!
Long Excel documents with data may sound daunting to some, but seodr. are always on hand to explain the figures.
Everyone has been nice and explained right away. And it has not been a problem to ask about other things. I feel that there is good co-operation, everyone at seodr. have been helpful. Both the web team, the SEO specialists - and now with Google Ads.
The plan for the future for Badrumsspecialisten is to start advertising via Google Ads with a Performance Max campaign.
We are excited to see the results of it," says Elvira Karlsson.
3.5 years after its launch, the seodr. to develop the Bathroom Specialist's online visibility, constantly taking new positions on key search terms with high search volume. And the purpose of the whole project reflects the most important result.
"The most important thing for us is that we have become more visible on Google and more accessible. This means that we can offer our wide range of products to more customers and help them realise their dream bathroom," says Elvira Karlsson.
Web development and design
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