Tips unlocked the web to more customers for FlexAccess
Unlock the front door at the touch of a button on your mobile phone, book premises or services and pay. FlexAccess has the technology that puts the everyday puzzle together, access solutions in various combinations and services. But despite good products, which many people need and use, FlexAccess missed out on market share by not being visible enough on Google.
FlexAccess was not satisfied with their web agency at the time. An acquaintance told CEO Jonny Arvola about seodr.
She worked with a client whose website seodr. built in the past, saying that "they know what they are doing", he says.
We received a completely different reception compared to the other agency, it was informative and clear. Then there were no more doubts, we switched to seodr.
FlexAccess decided to make a fresh start together with seodr. and build a new website where SEO work was woven in from the start.
So did seodr.
We at seodr. saw great potential in the collaboration early on when we were entrusted by FlexAccess to build their new website. The problem was clear. FlexAccess was not reaching out to new customers via Google - despite a fantastic product.
When our SEO specialist conducted the initial search behaviour analysis, we quickly realised that there was a huge untouched market to work with. At the time, they were most visible on Google searches for their own brand and product names, such as FlexyKey and FlexySun. In the beginning, the process felt big to Jonny Arvola.
- But everyone has been so responsive. I've set high standards for the web, and no one has ever grumbled. They've been clear about what's possible and what's not - but never said no.
In consultation between the web department and the SEO specialist, a new page structure was sketched out, where seodr. ensured that all important keywords would be captured. Keywords with great potential to drive leads.
The result
The new keywords were given landing pages with content created by our SEO copywriter. As a result, FlexAccess got lots of first positions on Google. We could see the traffic increase significantly - and that led to many more enquiries via the website. Jonny Arvola has noticed this.
- "The keywords we have chosen to focus on have seen a clear increase in calls," he says.
9 months after launch, organic traffic has increased by approximately 50%. In addition, the site became stylish and with user-friendly design combined with perfect SEO, the site is rewarded again and again when Google makes new updates to its algorithms.
As a result, FlexAccess is steadily climbing and reaching new ranking and traffic records. Jonny Arvola is pleased with the co-operation with seodr.
- The reconciliations make it clear. I receive monthly reports and regular feedback, and seodr. checks from all sides that the project list is being followed," he says.
On seodr. web developers, designers, SEO specialists and copywriters work together from the start. This is what allows us to deliver websites that are both user-friendly and high-performing.
- "Everyone I've been in contact with is super skilful and communicates well, I'm impressed," says Jonny Arvola. When I see someone asking for advice on agencies, I always suggest seodr. It is the reception and knowledge of SEO work that seodr. is sitting on that does, because no one else I've talked to has had that. I want to direct anyone who is floundering around in the SEO darkness to seodr.!
Web development and design
A website with a good structure/UX and well thought out design can elevate a business. In today's world, you need to have a digital presence, so why not have a stylish and functional website?
SEO
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Copy
A text that is well SEO-optimised increases your chances of being seen on Google, and a well-written and high-quality text gets your visitors interested in your business.
