Lyma Chemical Engineering
New site and SEO improved the flow for Lyma which increased organic traffic by 764%!
Pumps, valves, pipes and tanks - Lyma Kemiteknik specialises in fluid technology with large, well-established customers in the toughest industries. But their website was dated and underperforming, and Lyma was missing out on an important channel to new customers.
- We wanted a new website and got tips about seodr. from a sister company. seodr. felt like a professional partner who understood our needs," says Magnus Gustavson, CEO of Lyma.
But with a market across the Nordic region, we realised at seodr. quickly realised that it was not just a website. To meet the needs of Norway and Denmark, a site with text content also in our neighbouring languages was required.
Like many other established companies, Lyma relied heavily on telephone and door-to-door sales. In doing so, they missed out on an important channel for business.
Our mission at seodr. was to develop a new website with text in Swedish, Norwegian and Danish. And by building the website with search engine optimisation as part of the project from the start, we would lay the foundation for online success - and more customers for Lyma Kemiteknik.
So did seodr.
Med seodr.s help, Lyma was able to step out and invest in the new website as the most important channel for driving business. This includes investing in SEO - search engine optimisation and also online advertising via Google Ads.
- We have had a project group with the different competences at seodr.and regular check-ins both physically and digitally. "We have entered the project without a strict deadline, but have said that it will take as long as it takes - but that it should be 100 at launch. Good things take time," says Magnus Gustavson.
He has trusted the process throughout the journey and it has paid off.
- But it has been important to have someone with us who works continuously with this, and I feel that it gets better the more time we spend. Then both parties feel committed.
The result
A new website built with integrated SEO and with new and improved content produced by seodr.s copywriters proved to be a very effective combination for Lyma.
- From the start in February 2019 to 2023, we could see an increase in organic traffic by as much as 764%
- The number of indexed keywords on Google has gone from 415 in 2019 to 2210 in 2023, an increase of 432%
seodr. has also built Lyma's websites in Denmark and Norway, and this has increased sales there too, leading to other positive outcomes.
- The investments we have made have had a major impact on our market in Norway and Denmark. We have gained new customers, but we have also been able to hire more salespeople in Denmark.
Digital development is moving fast, and with a 2019 site, it's now time for the web developers at seodr. to develop a brand new site for Lyma. The aim is to increase sales more, and keep up with technological developments.
- I feel that the team at seodr. listens to us and we get tips, it feels professional and I appreciate that there is a sense of the visual, so it will be nice!
Magnus Gustavson, who himself got in touch with seodr. via a tip, would recommend myself seodr. to others, especially thanks to seodr.s ability to understand the 'customer's customer'.
- Yes, I would! I think Peter and the team speak the language we understand. We are a sales company and it's about giving value to our customers, they should have a pleasant experience of the company Lyma. And I think that is a common thread when we talk to you, you understand our customers," says Magnus Gustavson.
Copy
A text that is well SEO-optimised increases your chances of being seen on Google, and a well-written and high-quality text gets your visitors interested in your business.
SEO
A properly search engine optimised website is ultimately a profitable website. We give you ongoing traffic and position results that bring you profitable conversions.
Web development and design
A website with a good structure/UX and well thought out design can elevate a business. In today's world, you need to have a digital presence, so why not have a stylish and functional website?
