Web agency Gothenburg

We at seodr. invite you to a start-up meeting - it can take place both digitally and on site at our web agency in Gothenburg. The meeting is usually attended by

• a web designer
• and copywriter
• an SEO specialist
• a developer
• a project manager, also known as an account manager.

During the meeting, it's important that we get a clear picture of your company and your company website. Among other things, we talk about

• goal setting
• competitors
• expectations
• target groups
• USP:s

After the meeting, we start with a search behaviour analysis and a sitemap. This is your SEO specialist who performs the search behaviour analysis, which helps us understand the themes and intentions behind the keywords. How relevant the keywords are to your company's business, search volumes and how competitive the keywords are. Based on the search behaviour, we develop a sitemap. The sitemap forms the backbone of your website and makes it easier for search engines to discover content. When the sitemap is ready, an internal review is done together with the team - then a customer meeting is booked where we present the sitemap to you.

Once the structure is established, the design phase begins - with a strong focus on UX. Our design is based on your goals for the site and what it is you want your visitors to do. Here it is important to have a user-friendly site that is easy to navigate so that your visitors stay. A well-functioning website is also part of SEO and contributes to higher rankings in search results. We also work with design proposals where the UX designer draws up a number of interconnected pages in a design programme. The pages will be experienced as a functioning website with clickable buttons and other intended functions. The advantage of design proposals is that they are a good way to identify shortcomings and make improvements before launch. At this stage, it is also possible to show what the final production might look like. By using design proposals, we reduce the threshold between design and development so that the designer's many plans for UX become clearer to the web developer.

With data-driven decisions and the web agency's strong team, strategies are set in UX and SEO. These decisions are also reflected in the design phase together with UX design, web design and web development. By collaborating with you as a client in our design tool, we will work together to create a web design that suits you, your target audience and your website. During the development phase, you will have access to a development domain to follow the progress of the project. With continuous reviews, we ensure that all the pieces of the puzzle fall into place during the development phase. Our design team, together with our Google-certified SEO specialists, creates smart and modern solutions for your website. Here, SEO is an obvious and integrated piece of the puzzle. You get a stylish and functional website with modern features and a look that fits today's requirements for digital presence.

A web project at seodr. often also leads to new content on the site. New pages are added and existing texts are improved and optimised with SEO. We at seodr. also have the capacity to help with image material and photography, but often it is something that companies want to bring in externally.

Once we've gone through all the points, it's time to go through the website with you. We'll review the old site and re-point it to the new site. We'll go through every aspect of the site, making sure everything is working properly and that you know what you need to use it. Before launch, we help you find a good hosting provider to maintain the performance we build during the development phase.

When the site is launched, we book a time where we train you as a customer in using WordPress. During the session, we go through how the site is structured and how to proceed to publish new content, or edit the existing one. Here we also evaluate the project. The feedback we receive from you is incredibly important to us so that your website can continue to develop and improve.

It's easy to think that SEO is a one-off effort, but SEO is an ongoing process that requires evaluation and optimisation - and new content. It's a continuous process where we have to constantly analyse and update. So once your site is launched, we're happy to make sure it continues to convert, and we can design and write content based on your requirements.